Developing a value proposition is one of the most important exercises one can do in a sales or marketing role. Clearly defining the value one can offer to the intended customer base and the ways in which they are superior to competitors’ offerings is the foundation for all messaging and outreach. Similarly, HR teams also develop an Employee Value Proposition to articulate the benefits of joining the organization and is used to attract and retain talent. For both the organizational and employee version of the value proposition, it really boils down to defining the essence of the organization and what … Read More
Building a Leadership Value Proposition
Developing a value proposition is one of the most important exercises one can do in a sales or marketing role. Clearly defining the value one can offer to the intended customer base and the ways in which they are superior to competitors’ offerings is the foundation for all messaging and outreach. Similarly, HR teams also develop an Employee Value Proposition to articulate the benefits of joining the organization and is used to attract and retain talent. For both the organizational and employee version of the value proposition, it really boils down to defining the essence of the organization and what … Read More