Fostering Organizational Creativity for Growth
An Executive Forum Presentation by Jordan Broad, Synopsis by Rod Cox
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“Today, business cycles are measured in months, not years, and the only way to sustain long-term innovation and growth is through creativity—at all levels of an organization. According to Jordan Broad, creativity may be just about the only competitive advantage we have left. Many companies try to encourage creativity, but few actually succeed in helping employees build a creative skill set that works. We have processes and systems for just about everything else, but developing and managing creativity is left to chance.
Jordan shows how having a system, instead of ‘winging it,’ allows creativity to become both more effective and less risky. He turns the mystery of creativity into a simple-to-use, 5-part process that will make creativity easy for you and your organization. His unique process empowers individuals, teams and organizations to meet creative challenges. Find out how you can ‘grow creative muscles’ and use creativity for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements in business processes.”